Society of Values
New Political Party in Greece
Brief
the Beginning
The President is a high-profile professor at University of Economics and Business in Athens, the Vice President is an Admiral and the Founding Members are mostly Entrepreneurs and People of Knowledge
We wanted a logo and a branding that:
- Will stand out of the usual image of existing parties
- will express a new choice for the citizens
- will express value
Furthermore:
- our brand position was “unknown”
- only the president was well known as a professor and as a author
- our first goal was to attract and gain innovators and early adopters
Overview
we did
Logos, Political Identity, Branding,
Design Communication Strategy, Copywriting,
Visual Approaches, Site Editor, Social Media,
Events, Seminars, Conferences
– image and speech communication –
Creativity, Power & Responsibility in Communication
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